Growth continues at Re-branded CVS

As a fast growing business, Control Valve Solutions (CVS) has established a foothold within the Aberdeen oil and gas sector, with strong growth over the past 4 years. In 2012, Denvir, an award winning full service marketing agency, was appointed to review and improve the company’s marketing to strengthen the CVS brand.

Whilst successful commercially, Denvir’s customer research pointed to exceptional customer service levels within CVS, that the team felt were not considered to be truly reflected in the marketing and branding of the company. As such Denvir developed both a marketing and brand strategy for CVS to elevate the business to compete in the wider marketplace and a new brand identity that would communicate the company’s profile and ambition in years to come.

The Denvir team worked very closely with CVS’ Marketing Manager Vicky Greenhalgh who said ‘It has been a valuable experience appointing an external agency so we can share the expertise of people who are at the top of their industry. For any company the decision to re-brand is difficult especially when weighing up the commercial value but we had the confidence in the Denvir team to ensure that we will get the best return on our investment with the CVS brand moving from strength to strength.’

Claire Kinloch, Managing Director of Denvir who headed up the team said ‘CVS is a highly successful business in its sector, however it was not capitalising on the exceptional profile it was developing amongst its customer base in terms of its brand communications. It had the opportunity to raise its profile through a more refined, professional brand identity and supporting marketing collateral that would enable it to compete better within this highly driven marketplace.’

Denvir was founded in 2003 by Suzanne George (CEO). Today it remains independent and is now managed in partnership with Claire Kinloch. The award-winning business is committed to ‘making a difference to clients’, ensuring an in-depth understanding of their business and corporate needs, as well as their marketing requirements. From strategic planning, research and insight, through to operational delivery, Denvir acknowledges the vital link between commercial success, brand building and creative communications.

‘Denvir provided strong leadership throughout the marketing strategy and brand development process, with exceptional research and insight into our sector that enabled us to work collaboratively together to develop a plan that we all bought into. We are delighted with the resulting marketing strategy, plan and branding platform that we believe will help take CVS to the next growth phase in our business’ said Mick Beavers, Managing Director, CVS.

To date CVS’ marketing collateral has been re-branded starting with a new logo incorporating the strap line “Leading Industry Specialists” which evolved from Denvir’s research and a series of brainstorming workshops. The new logo and design style has been used in corporate presentations, literature, business cards and a new exhibition kit which was launched at an NOF Energy Networking Lunch with Talisman Energy back in January at the Hilton Tree Tops Hotel in Aberdeen. The team will now spend the next few months focussing on marketing for Offshore Europe where again CVS is planning an even more eye catching stand than the last show in 2011.

Control Valve Solutions
Tel: 01224 583116
www.controlvalvesolutions.co.uk

Published: 28th June 2013