Valve World Americas a Success for BVAA

BVAA was delighted to be able to secure a booth at the second staging of Valve World Americas Expo & Conference, recently held in Houston, Texas. Thanks to the cooperation of members James Walker, and some quick work from the team here at BVAA HQ, we were able to take the opportunity to promote the benefits of working with UK valve industry to the 2,120 visitors who attended the event. In addition to the attendees, the exhibitors; including companies from the United States, Asia, Canada, Europe, India and Mexico; brought some 1,245 staff to the George R Brown Convention Centre.

The large numbers of valve professionals present made for a very busy two days for Jimmy, who manned the stand, however BVAA’s Marketing and Communications Manager was delighted with the contribution the show had made to BVAA’s overall marketing strategy.

He commented: “This was a fantastic opportunity for us to promote our members directory and magazine to the US market. I spoke to a number of companies who were planning to do business in Europe in the future; they were delighted to receive our DVD of members literature as a starting point for investigating the UK Market. We also promoted Valve User Magazine heavily, raising its profile in the US.”

Published: 8th October 2013