Zoedale Sponsor Student Tech Event
Zoedale sponsored the innovative student social media event in Dublin
Most of the Students worked for over 24 hours
The challenge set by a Global FMCG organisation was to analyse 3 months worth of raw data from Twitter, Facebook and Google+ to find the key influencers, engage with them and use their influence to promote products. The software on offer was various SAP Business Intelligence tools, SAP HANA (an in memory database) and Social Intelligence tool Net Base.
Most of the Students worked for over 24 hours
Zoedale sent 2 members of their Marketing team to Mentor the students and help out with the Project Management and technology aspect of the challenge. The teams met at 9am for a briefing and introduction to the technology then were left to design their own solutions. The teams worked throughout the daydefining what they wanted to analyse, how it would be displayed and who the typical user would be. Then the real work started! Analysing raw social media data is time consuming as words can have more than one meaning so a lot of the work was done on defining keywords and also negative keywords.
By 8am the next day most of the students were still working, putting the final touches to their presentations and drinking coffee & Red Bull! Senior delegates from the FMCG watched all the presentations and were very impressed. The winning solution involved searching for keywords in the Social Media data then cross referencing these with the posters credibility and influence using Klout scores. They also linked with the organisations own CRM system to provide a complete picture of their target customers.
Social Media is now a fact of life for businesses and the ability to subliminally offer a product to someone who is just about to start looking is priceless.
Zoedale
Tel: 01234 832832
www.zoedale.co.uk
Published: 9th December 2013
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