SIPOS’ Creativity

Promoting CoreCompetencies

A new marketing campaign for SIPOS Aktorik highlights the range of specialist services provided by the electric actuator manufacturer. Taking a creative approach that reflects the company’s innovation in actuation, latest adverts take the bold approach of using an image of an apple to promote the company’s core competencies.

Commenting, Felix Metzenthin, Head of SIPOS Aktorik Marketing said: ‘We are not like other actuator suppliers and, as a result, our marketing needs to differentiate us with powerful imagery and clear, compelling messages that summarise our services.

‘At SIPOS we ensure that all customers’ needs for valve automation are catered for – our core competencies include accuracy, variable speed capability, a strong engineering ethos and extensive service expertise.

‘Actuation technology is all important for flow control applications, from sludge weir automation to nuclear plants: we are emphasising in our marketing that we think outside the box to provide comprehensive and efficient support for our actuator installations around the globe.’

With a track record in actuation innovation, SIPOS Aktorik is renowned for spearheading pioneering advancements for valve control. The international organisation is globally acknowledged for its actuator initiatives that include variable speed capability for protection against water hammer.

A strong reputation has been built for meeting the needs of customised actuator applications and bespoke requirements. SIPOS’ range includes standard and specialist actuators including HiMod for extreme precision and continuous duty. Other products include actuators for nuclear power plants and SIMA Masterstations.

Key focus on customer service is key to SIPOS’ continued success: this ensures on-going expansion on the international actuation arena. Comprehensive support is provided for commissions, maintenance, retrofits and revisions.

SIPOS Aktorik
Tel: 01275 871141
www.sipos.de

Published: 23rd September 2014