Safety Systems Looks to Asia

Following a highly successful 2008, which has continued into 2009, Safety Systems UK Ltd is now looking to develop its growing Asian market. Key agents from Asia were invited to the company’s headquarters in Worsley for their first Asian Agents Conference, commencing on the 15th June and concluding on 17th June.

Safety Systems invited agents from 14 countries (China, Japan, Singapore, Taiwan, Korea, Malaysia, Brunei, Thailand, India, Pakistan, Philippines, Indonesia, Vietnam and Australia) to develop and progress sales growth opportunities within the Asian markets.

“Strategically, the Asian market is of significant importance to our company”, explains Paul Williams, Managing Director. “The region already contributes to 25% of our turnover, and these markets will continue to expand rapidly over the coming years. Our global agent network is of vital importance to the company’s success, providing us with a professional and immediate access to these markets worldwide. Although we maintain regular contact with all our agents, it’s obviously harder to keep those based further afield fully informed of key developments in the factory and the business as a whole. This seminar was a great opportunity to address this, as it allowed us to fully demonstrate our core competencies and capabilities, whilst developing plans together to ensure continued business success in these key markets”.

As well as these in depth discussions on market potential and new product development, the agents also toured the company’s facilities in Worsley and Wolverhampton. In the evenings, the agents got a taste of the landmarks within the region.

“Previous conferences we’ve held have been more technology and skills based, focussing on the transfer of knowledge to our agent network”, explains John Davis, Sales Director. “This was our chance to connect with these agents on a business level. Many of those who attended the conference are the Directors and Owners of these companies, some of which have been doing business with us for many years. A key objective to this conference was to not only impress these agents, but to say ‘thank you’ for their continued support and business over the years”.

Safety Systems UK Ltd, Tel: 0161 790 7741

IPL, leading UK distributor for Houston based Valve Technologies, manufacturer of Severe and Critical Service Ball and Parallel Slide valves, are proud winners of the “Tees Valley Small Business Award, 2008” in this year’s neBusiness-backed North East Business awards.
IPL Ltd. Tel: 01642 625495

Published in Valve User Magazine Issue 11

Summer 2020 // Issue 53
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