Bray Strengthens Its Position Across Europe and the Middle East

Rick Lambrechts, Managing Director for Europe and the Middle East, Bray

In an interview with Michael Heeg, Rick Lambrechts (Managing Director for Europe and the Middle East at Bray) explains how Bray is strengthening its position across Europe and the Middle East by combining global engineering, manufacturing and product expertise with strong regional coordination and local market knowledge. He describes the region as an important pillar of Bray’s global business, supported by a strategy focused on sustainable growth, stronger automation and service capabilities, and delivering integrated solutions across the full value chain-from engineering and manufacturing to assembly, distribution and lifecycle support.

A central theme of the interview is Bray’s operating model: “Global Company, Regional Focus, Local Presence.” Lambrechts says this allows Bray to leverage its international scale while staying responsive to local customer requirements, regulations and technical standards. He highlights Bray’s network of production and assembly facilities in Germany, Glasgow, China, India, Houston, Malaysia and Dammam as key to maintaining both flexibility and consistency across markets.

Looking at regional opportunities, Lambrechts identifies Italy as a particularly important market because of its strong industrial base, concentration of valve manufacturers and engineering expertise, and demand for innovative, application-specific solutions. He also underlines the importance of the UK market, especially through Bray’s long-established presence in Glasgow and its engagement with the chemical and process sectors.

The interview also outlines the main trends shaping the industrial valve sector: efficiency, safety, sustainability, automation and digitalisation. Lambrechts notes that customers increasingly expect solutions that reduce emissions, improve energy efficiency, extend service life and perform reliably under more demanding process conditions. He also points to growing interest in intelligent data, predictive tools and artificial intelligence to support lifecycle management, engineering optimisation and material selection.

Another major focus is Bray’s Valve Automation Centres (VACs), which combine valves, actuators, controls and accessories into fully integrated, tested assemblies. According to Lambrechts, this one-stop-shop approach reduces complexity, improves reliability and shortens project timelines for customers. He also highlights Bray’s Cleanroom services in the UK for high-purity industries such as pharmaceuticals and semiconductors.

Finally, he highlights Bray’s successful participation at key industry trade fairs such as IVS in Bergamo and ChemUK in Birmingham, where the company showcased its latest solutions, strengthened relationships with customers and partners, and further increased its visibility in important regional markets. [industrialvalves.de], [industrial...summit.com], [chemicalukexpo.com]

Read the full interview here: https://industrialvalves.de/economy-enterprise/ivs-is-an-excellent-platform-to-increase-visibility/

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