MetalTek awarded for new website

The Business Marketing Association has awarded MetalTek and Top Floor Technologies, their website development partner, a prestigious Bell 2010 Excellence Award for the web design of their recently developed website, launched last year.

The website statistics demonstrated that traffic to the site, number of pages viewed, conversion actions (responses to the website, i.e. e-mail enquiries) and return visitors have dramatically increased since the newly improved site, with average page views per visit up more than 50% since the launch. Such successful statistics implies a reflection of customer and potential customer satisfaction, by using the website as a valuable resource for information. Although this is encouraging news, MetalTek view the ultimate measure of success, down to whether somebody actually buys something.

The new website incorporates a new customer source tracker. Identifying how a new customer is found, or vice versa, enables the measurement of how many monetary sales can be accredited to the variety of initiatives in place to find them.

There are a couple of recent successes attributable to MetalTek’s Internet presence. Thrustmaster, a Texas propulsion equipment manufacturer and new customer placed a $200,000 order with Southern last year, followed up with a $109,000 order for WC this year.

The website’s new customer source tracker identified Atlumin Energy, a provider of metals for renewable energy markets, as a new customer, who proceeded to award WC with a $13,000 order for die bodies.

MetalTek strongly value both customers, anticipating a lot of potential for further purchases over the years. With many more successful new customers on the horizon, MetalTek pride themselves with their new website proving to be a powerful resource – not just another pretty face.

MetalTek International, Tel: 01782 844055

Published in Valve User Magazine Issue 14

Summer 2020 // Issue 53
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