Saunders®IDV Presents an Updated Image

Saunders®IDV Key Features and Benefits

Saunders®, part of Crane ChemPharma & Energy and an international leader in the design, development and manufacture of diaphragm valves, has embarked on a number of initiatives over the past year to update their brand image.

Key Features and Benefits
In an effort to ensure a consistent message is being delivered to their global customers, Saunders® has defined three key features and benefits highlighting the vast experience and knowledge of the company and the main advantages of their valve design. These key features and benefits serve to differentiate Saunders® both from other diaphragm valve manufacturers, as well as competitor valve types, and are used to communicate to potential, as well as existing, customers. Accordingly, a dedicated two page flyer detailing the key feature and benefits, along with a high level summary of the Saunders®IDV product range has been issued.

Animations
Working with local, UK based engineering animators, Saunders® have developed a number of animations highlighting the subjects detailed in the three key features and benefits, as well as depicting the use of the Saunders® industrial diaphragm valves in service.

In addition, a diaphragm replacement procedure animation has been produced to aid maintenance personnel and ensure this vital task is completed correctly, maximising the service life of the newly installed diaphragm.

Supported by real-time commentary, these animations serve as valuable tools to help visualise the operation and concept of the industrial diaphragm valve, and explain the content of the three key features and benefits.

Literature
In addition, Saunders® has also refreshed their existing literature offering. Their product overview brochure, primarily aimed at end users/customers, has been updated to reflect current product offerings, and was extended to 24 pages to accommodate valve and component ordering information. This brochure is also available in the following languages: Spanish, German, French, Russian and Chinese.

A new 60 page technical catalogue has been created; this catalogue includes additional engineering details with respect to the 24 page brochure, and its primary purpose is to aid sales persons when dealing with technical customer requests.

Paint Upgrade
For orders placed from 1st March 2016, the Saunders®IDV team are launching their new look range of ES Modular actuators. The new blue colour (RAL 5002) with matt finish serves to update our image, clearly distinguishing the Saunders® brand from our competition, and is the first step in the general upgrading of Saunders® valves paint specifications.

In addition, this new coating offers improved corrosion resistance in comparison to our existing standard coating. This ensures further enhanced performance in the types of corrosive services which have become synonymous with the Saunders®Industrial Diaphragm Valve. Further details regarding this coating change can be found on the Crane Partner Portal.

Tel: 01633 486 666
Email: news@cranechempharma.com
Web: www.cranecpe.com

Published: 17th February 2016